
Labeling Matters
October 1, 2008Read this paragraph:
A newspaper is better than a magazine. A seashore is a better place than the street. At first it is better to run than to walk. You may have to try several times. It takes some skill but it is easy to learn. Even young children can enjoy it. Once successful, complications are minimal. Birds seldom get too close. Rain, however, soaks in very fast. Too many people doing the same thing can also cause problems. One needs lots of room. If there are no complications it can be very peaceful. A rock will serve as an anchor. If things break loose from it, however, you will not get a second chance.
Do you know what this is about? Does it make sense? Did you like reading it?
Now consider how you would react if you read it again and it was labeled Kite Flying Tips. This exercise demonstrates that is much easier to understand information when it is labeled and you know what it is about.