Challenge
The La Jolla Village Community Council is a group of neighbors who have been active in improving their neighborhood since 1989. With all the development in the area surrounding UCSD, the La Jolla Village community has been instrumental in insuring that residents of the area meet and have a voice in what happens to their neighborhood.
The free service they use for their “website” http://neighborhoodlink.com/sandiego/ljvca/ contains their content, but when you are logged into the website, it’s hard to tell what website you are on and it’s hard to find the key content because there are too many ads and extraneous links.
Approach
I made the following recommendations to the group:
- Investigate other ways to share the LJVCC info on the web that are also free.
- Conduct competitive analysis to see what works for other neighborhood groups.
- Organize Content and make it clear what the LJVCC has to offer.
- Suggest using graphics that represent this particular area in North La Jolla.
- Create and use a prototype page.
Results
A new La Jolla Village Community Council website was created.
A WordPress blog was used to host the website. WordPress allows graphics and videos. It also allows up to 35 contributors and allows editors to approve comments posted on the site. Although it is free and simple to use, it doesn’t display ads on the pages.
Tabs were created for the following key content: About LJVCC, Meeting Announcements, & Newsletters.
More content can be added at any time at the discretion of the blogs editors such as LJVCC board member contact Information, Regional Development Planning Reports, LJVCC’s History and past accomplishments, Local Links, Membership Signup Form and Newsletter Archives










