Don Norman gave a great talk and signed his book http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/0465067107 at the Los Angeles User Experience (LAUX) meeting, November 2013.
To get to the part where Don begins to speak, jump to 10:03 on the video timeline. At 20:26, Don talk’s about the User Centered System Design (UCSD) book. Don is holding my copy of his book! He signed it for me before his talk.
Don Norman is an entertaining and inspiring speaker. I was Dr. Norman’s student at UCSD and I used his advice and read his books throughout my career. His messages have gotten even better with age and experience. At the end of the meeting I had the honor of having Don show me the Uber app to call a ride to the airport. It was fun to watch the “black car” move along on the map on Don’s cell phone and then appear in front of us in real life.