Trello, a versatile, easy to use, tool for collaboration, sold to Atlassian for $425 Million, rather than becoming the next $1 Billion+ SAAS application.
Hiten Shah explains Why Trello Failed to Build a $1 Billion+ Business in medium.com.
Researching your customer base and understanding who your customers are early on, will allow your company to know what to implement into your product and where to take it next.
Shah says “Instead of focusing on building a wide product for everyone, Trello should have dug deeper into its use cases in the beginning to figure out why people were signing up, what they were using the product for, and what people found so valuable that they’d be willing to pay to use Trello.
If you have a broad product with a lot of applications, dive into all of the different use cases first:
- Is there a competitor that’s able to do this — or is already doing it today?
- What’s the revenue potential for people using this use case?
By doing research around your customer base and your competitor’s customers, you can segment out the use cases with the highest lifetime value.”
Don’t build a single feature, like the kanban board, that the competition can simply copy. Make sure your software integrates into everyone else’s products so much that copying it would be pointless.
Don Norman gave a great talk and signed his book http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/0465067107 at the Los Angeles User Experience (LAUX) meeting, November 2013.
NEW VIDEO – Donald Norman: The Design of Everyday Things in the 21st Century, Nov. 15, 7PM, Santa Monica, @jnd1er from MobileK.it on Vimeo.
To get to the part where Don begins to speak, jump to 10:03 on the video timeline. At 20:26, Don talk’s about the User Centered System Design (UCSD) book. Don is holding my copy of his book! He signed it for me before his talk.
Don Norman is an entertaining and inspiring speaker. I was Dr. Norman’s student at UCSD and I used his advice and read his books throughout my career. His messages have gotten even better with age and experience. At the end of the meeting I had the honor of having Don show me the Uber app to call a ride to the airport. It was fun to watch the “black car” move along on the map on Don’s cell phone and then appear in front of us in real life.
Don Norman signing Ellen’s giant stack of books
Trello looks like a great tool for managing projects and coordinating with others. I’ve been using Trello for about 20 minutes so far and I’ve already cleared my desk of the to do lists and even gotten a few tasks done!
I’ve recently been making plans to work with a team of agile software developers. Here’s a great 10 minute video, by Hamid Shojaee that reviews the key points of the scrum implementation of agile and explains things like the product backlog, sprints and burn down charts:
Here’s another video that is opinionated, redundant and too slowly paced, but still quite effective in converting team members to agile:
Last but not least, here’s a great slide presentation, by Anders Ramsay that shows how user experience designers can fit into the agile software development framework: Anders Ramsay’s Designing with Agile Workshop Slides
What works best for your team? Do you use any off-the-shelf agile software tools? Please comment.