Researching your customer base and understanding who your customers are early on, will allow your company to know what to implement into your product and where to take it next.
Shah says “Instead of focusing on building a wide product for everyone, Trello should have dug deeper into its use cases in the beginning to figure out why people were signing up, what they were using the product for, and what people found so valuable that they’d be willing to pay to use Trello.
If you have a broad product with a lot of applications, dive into all of the different use cases first:
Is there a competitor that’s able to do this — or is already doing it today?
What’s the revenue potential for people using this use case?
To get to the part where Don begins to speak, jump to 10:03 on the video timeline. At 20:26, Don talk’s about the User Centered System Design (UCSD) book. Don is holding my copy of his book! He signed it for me before his talk.
Don Norman is an entertaining and inspiring speaker. I was Dr. Norman’s student at UCSD and I used his advice and read his books throughout my career. His messages have gotten even better with age and experience. At the end of the meeting I had the honor of having Don show me the Uber app to call a ride to the airport. It was fun to watch the “black car” move along on the map on Don’s cell phone and then appear in front of us in real life.
Trello looks like a great tool for managing projects and coordinating with others. I’ve been using Trello for about 20 minutes so far and I’ve already cleared my desk of the to do lists and even gotten a few tasks done!
I’ve recently been making plans to work with a team of agile software developers. Here’s a great 10 minute video, by Hamid Shojaee that reviews the key points of the scrum implementation of agile and explains things like the product backlog, sprints and burn down charts:
Here’s another video that is opinionated, redundant and too slowly paced, but still quite effective in converting team members to agile: